Exam Food...

Things are hectic here at the moment, but I was very taken by this article about how a British chocolate bar has become exam-food in Japan:

The makers of Kit Kat are struggling to cope with a surge in demand for the chocolate bar in Japan, because the country's teenagers believe that it will help them pass exams.
Kit Kat, an expression invented in Britain in the 1930s, sounds eerily close to "kitto katsu," a Japanese exam-season mantra that literally means "I'll do my best to make sure I succeed".

I don't suppose my American readers are familiar with the Kit-Kat which is certainly availible here in Italy... mmmmm...