Tuesday, April 15, 2008

It's the hat...

Via the Telegraph:
A hat company has broken a German taboo by advertising its products using an image of Adolf Hitler.
The campaign for the Hut Weber company places the iconic hair and moustache of the Nazi leader next to a bowler-hatted sketch of Charlie Chaplin, star of The Great Dictator, with the caption in English: "It's the hat."
Created by the Serviceplan agency, the advertisement is groundbreaking because the taboo of using Hitler in any other context but a historical one would have been unthinkable until now.
Germany has taken great steps in the past to ensure Hitler-related material does not go on sale in the country.
Two years ago it sought the help of the Italian government in stopping the importation of "Hitler Wine", which featured a picture of the dictator giving his infamous salute.


Daniel said...

I'm sorry, but I think that's a really clever and somewhat humorous ad.

Enbrethiliel said...


I also don't mind it. I agree with Daniel that it's very clever--in more ways than one. How many people looked up Hut Weber after seeing that ad (which, as we can imagine, is making the rounds of media on and off the Web)? The company's brand awareness has just gone through the roof.

Charlie Chaplin himself has poked fun at his resemblance to Adolph Hitler, so it's a pretty familiar connection anyway.