Sexual orientation is not a choice... Or so the residents of Tuscany are being told by their regional government. Hardly the best use of government funds, and probably a pretty dubious proposition from a scientific point of view as well.
Meanwhile, all about Rome is this decidedly disturbing poster from the Ministry of Health. There's something decidedly off about that nurse.
Edited to add: This useful PDF on the Ministry's website explains that the aim of the campaign is to depict 'beautiful health'. This site explains that the picture is of a positive (up-beat?), smiling and communicative nurse. I'm saying nothing, but let me assure you that you don't want to end up in an Italian hospital.