Methinks there must be a number of conversations that go along like this.Printer: Thank you for ordering this beautiful sign. That will be a million dollars.Green Grocer: Why so much? You never charged me so much before?Printer: You said you wanted a word in bold.Green Grocer: So? So what?Printer: Well bold words cost about a million dollars.Green Grocer: Well maybe it doesn't need to be "bold." How do you make an emphasis if you don't put it in "bold?"Printer: Say. I have "a really good idea," and it's really "cheap."
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